The Concept
Stargazer is a promotional science fiction film marathon based in VUE cinemas. The aim of the event is to attract those who already love science fiction and offer them the opportunity to see some of the most influential and highest rated series’ in cinema quality.

The Product
Each series / movie that is played at the Stargazer event is proposed to come with its own set of promotional items. As part of the proposal for the first event - Futurama, I have produced a Stargazer bag with a character from the show. The bag will be filled with other items related to the show, provided by Vue cinemas. Each film / series also comes with promotional posters for each character to encourage repeat business.

The Promotion
Targeting the audience in the locations that would be most beneficial. The in-store promotions consist of the posters in the window, placed in shops like Travelling man and Forbidden planet which sell related goods.
Alongside that is a web resource, stating the series to be shown, including times, specials offers for the specific series and an illustrated group shot of the characters.













That’s ya lot.