The Brief
‘It’s nice that’ requires some form of promotion, to regain attention from students on creative courses in the UK who are already aware of the brand.

The Concept
A multimedia investigation promotion with a focus on the creative industries. The design created is the first annual design for their new event, titled ‘We are all makers’. My design is based around the contribution of students to create this, encouraging them to ‘lend us a hand’.

The Imagery
I wanted to keep the visual as bold as possible, adopting a strong colour palette. The woman used in the promotion is designed loosely around a Hindu goddess, she is holding various items associated with a creative designer. This also ties quite nicely in the call to action of ‘lend us a hand’.